Learning Session on “Digital Media as a Strategic Tool of Soft Power in Advancing Pakistan’s Representation under BRI” for the China Fellowship Program at the University of Sargodha

On 17th February, 2026, a learning session on “Digital Media as a Strategic Tool of Soft Power in Advancing Pakistan’s Representation under BRI” was conducted under the joint China Fellowship Program at the University of Sargodha (UoS). The session was led by Dr. Moneeba Iftikhar, Lecturer at Lahore College for Women University (LCWU), Lahore, and Member of Board of Experts at Pakistan Research Center for a Community with Shared Future (PRCCSF), Islamabad.
Dr. Moneeba Iftikhar delivered a compelling lecture underscoring the transformative role of digital media, particularly the social media, in shaping Pakistan’s global image and advancing its national interests within the framework of the Belt and Road Initiative (BRI).
Addressing the fellowship participants, Dr. Moneeba highlighted that in today’s interconnected world, influence is increasingly built through dialogue, storytelling, and digital engagement rather than coercion. She emphasized that soft power of a country depends largely on how effectively its citizens communicate their culture, values, and achievements online.
“Every post, share, and interaction is a form of civic engagement,” Dr. Moneeba stated. “Students are not just passive consumers of information; they are active participants in shaping Pakistan’s narrative on the global stage.”
She explained that the BRI is not limited to physical infrastructure and economic corridors. It also represents a broader vision of connectivity, regional cooperation, and shared development. In this context, digital media serves as a bridge that connects people, fosters dialogue, and strengthens partnerships across borders.
Dr. Moneeba encouraged students to use social media platforms responsibly and strategically to promote Pakistan’s cultural richness, entrepreneurial potential, academic achievements, and development initiatives. By doing so, they can contribute to boosting economic integration, enhancing mutual understanding, and fostering regional cooperation among BRI partner countries. She further stressed that authentic storytelling and constructive digital engagement can counter misinformation, build trust, and project a positive national image rooted in collaboration and shared prosperity.
The session concluded with a call to action for students to recognize their digital presence as a powerful diplomatic tool. Through informed participation, ethical communication, and strategic content creation, young citizens can play a vital role in advancing Pakistan’s soft power and strengthening its representation within global initiatives like the Belt and Road.
The session was moderated by Ms. Yusra Binte Nisar, Research Assistant at Pakistan Research Center for a Community with Shared Future (PRCCSF) and Ms. Alishba Aslam, Research Officer at Pakistan Institute of China Studies (PICS), University of Sargodha (UoS).