On 2nd March 2021, Mr. Sarmad Ali, General Secretary, All Pakistan Newspapers Society visited the University of Punjab, Lahore and had a meeting with Punjab University Vice Chancellor Prof Dr Niaz Ahmad at his office here on Tuesday. Pro Vice Chancellor Prof Dr Muhammad Saleem Mazhar, Regional Integration Centre Director Dr Fauzia Hadi Ali, Pakistan Research Center for a Community with Shared Future (PRCCSF), Islamabad, Executive Director, Mr. Khalid Taimur Akram and others participated in the meeting.
Mr Ali expressed his keen interest in promotion of academia-professional linkages with the School of Communication Studies. He said that both the organizations were rich in history and must work together for provision of quality human resource in the media. He said that various technological advancements had brought several changes to the media industry and there was a need to equip our students with technical skills to meet the modern requirements of the profession. PU VC Prof Niaz Ahmed said that PU would extend full support to promote industry-academia linkages. He said that it was our duty to serve the country as well as society.
He said that as per the modern demands of the subject of communication and media studies, the administration had upgraded the former Institute of Communication Studies to the School of Communication Studies and several departments had also been established under the school. Later, Mr Sarmad Ali visited School of Communication Studies where he had a question-answer session with the students on various national issues as well as the media industry.